Winner
Boston University Adlab Creative Shootout
Museum of Science - Astronomy After Hours
Challenge: The Museum of Science’s Astronomy After Hours events are not well known.
Solution: Challenge consumers to take a closer look at the stars they see everyday. "See More."
Interactive guerilla
Digital roof adjusts to display the real Boston night sky at that moment.
App
Augmented reality feature allows consumers to "telescope" in on objects in the sky.
Out of home
Digital billboard displays night sky. At night, it "telescopes" in on one object.
A brand new social media initiative.
Art/Copy: Huang Huang; Heather Howe