Heather_Howe_Headshot.jpg

I’m passionate about creating communications that matter. Whether it’s a fun video, internal email announcement, or monthly newsletter, my goal is to generate content that’s engaging and adds value for the audience. Driven by this aim, the communications I create are not only creative, but strategically grounded in data and meaningful audience insights.

 
 
 

CV


 

Education

Boston University / Sept. 2016 – Dec. 2017

Master’s in Advertising, Copywriting; GPA - 3.7

  • Course Highlights – Advanced Writing for Health Care Professionals, Contemporary Health Care Marketing, Strategic Creative Development, Advanced Copywriting, Writing for Media Professionals, Writing for Multimedia, Portfolio Development.

Clark University / Sept. 2008 – May 2012

Bachelor’s in English and Theater; GPA - 3.4

University of London, Birkbeck / Fall 2010

Study Abroad Program, Literature

 

Professional Experience

Communications Specialist / Autodesk / Feb. 2020 – Present

Develop and execute internal and external communications plans that tell the Autodesk Customer Success Organization’s story. Top articles and videos: 400+ viewers.

 

Marketing Editor / Autodesk / Aug 2018 – Feb. 2020

Manager and writer for the customer success story program. Internal and external stories highlight Autodesk customer business outcomes. Top external stories reached 500+ readers.

 

Freelance Writer / Various / May 2016 – Aug. 2018

Clients: Intiva Health, Berkeley Life, Paws 'n' Pups, Grace Dentistry, Big Footprint Digital Inc., Bring Your Own Dog Houston, and Rob's Vintage Treasures.

 

Copywriter / AdLab / Jan. 2017 – Dec. 2017

Clients: Boston University Police Department; Czech and Slovak Society of Arts and Sciences. Deliverables included social video, brochure, slogan, and some social media.

 

Web Copywriter / MJ Harrington & Co. / Aug. 2017 – Sept. 2017

Freelance web content writer and editor for local jewelry store. Update website for clarity, and provide new product information. Revised web design, requiring fresh, vibrant copy.

Skills and Expertise

Communications Plans, Focus Groups, Project Management, Presentations, Creativity, Written and Verbal Communication, Collaboration, Adaptability, Problem Solving, Constant Contact, MailChimp, Adobe Photoshop (Basic), Interviewing, MS Office (Word, PowerPoint, Excel, Outlook)