Heather Howe

innocence project

Challenge: Inspire continued public support, even though the work they do takes years to see results.

Solution: Remind the public that wrongfully convicted individuals who are removed from society should not be removed from our thoughts.

OUT OF HOME

Digital

QR codes found on the out of home ad bring consumers to the Innocence Project app. The app contains stories of currently convicted individuals whose cases are being reexamined by the Innocence Project. Stories are told "podcast-style" by the inmates themselves.

PRINT CAMPAIGN

Copy: Heather Howe

Art: Ben Muckensturm